Top 6 Strategy – Digital marketing for Doctors in India
Here we will guide how Doctors and Physicians can get new patients for their clinic. To set up a clinic for Doctors and Physicians there are huge expenses from lavish buildings to medical equipment and infrastructure. But still, Doctors face a shortage of patient inquiries. That’s why Doctors can promote their Hospitals and clinics by using digital marketing for Doctors in India.
In today’s scenario, there is huge competition in the healthcare market to increase the patient base.
While it is the Internet era still the majority of Doctors are dependent on traditional marketing to promote them. Doctors still believe to promote by word of mouth, flyers, and newspapers. HK Digi Marketing is the best digital marketing agency for doctors, we have an experienced team who worked in Digital Marketing for Doctors in India.
There is a large number of very good Doctors in India but they are not visible or famous on the internet. So, they don’t have a wider reach to the patents. And in the same way, patients are not aware of those skilled and experienced Doctors.
Why is Digital Marketing for Doctors In India Required?
Being a medical practitioner and Physician you can ask me why digital marketing for doctors is required. So there are many points that indicate every Doctor needs to adopt digital marketing to promote his hospital and clinic. It is important to personal branding for Doctors.
1 – Digital marketing gives wider reach, credibility, and loyalty to Doctors.
2 – Digital marketing is cost-effective or low-cost for Doctors.
3 – Digital marketing has a global reach and increased patient base.
4 – It is a two-way communication platform, Here Doctors can talk with patients.
5 – Digital marketing help Doctors target their potential patients.
6 – Almost 3.2 billion people spent daily 3 hours on the Internet.
Here are the Top 6 Digital Marketing for Doctors In India – Strategy, and Methods for Increase Patients Base
1 – Doctors Must-Have Website – Being a Doctor you never know how and from which corner of the city patients find you. Before coming they want to visit your website and grab all information about your work, experience, and skills. So make sure your website should be user-friendly, easy to read, has an online chat option, etc.
Doctors and Physicians can have three to four-page of WordPress websites and there should be informative blogs and articles about decease that help patients.
2 – Local SEO – Every patient wants to visit Doctors near their surrounding area that’s why it is required for every Doctor and Physician to do local SEO.
It helps patients to find your clinic in the local area. For this Doctors need to have to Google my business page with information about contact numbers, clinic addresses, and patient reviews. It will increase your visibility among your patients as well generate a large scale of business.
3 – Search Engine Optimization – Search engine optimization is an important part of digital marketing for Doctors in India. If there is very low footfall at your clinic it means patients are not able to find you from word of mouth. So Doctors and Physician can turn their campaigns into SEO. Google, Yahoo, and Bing are the main platforms where Doctors are searched.
In today’s digital era every successful Doctor gives priority to SEO marketing. It will rank your website on Google and other search engines as well as increase the visibility of Doctors.
4 – Social Media Marketing – Facebook, Linkedin, Twitter, Instagram, and Youtube is the best way of branding Doctors. On social websites, there are huge numbers almost 48 crores of Indians are using social websites. And social media marketing for Doctors is the cheapest way. It will increase
Doctor’s credibility, trust, and reputation among patients. Here Doctors and Physicians can choose their niche and share posts about their clinic updates, disease, patient symptoms, etc.
5 – Video – Video is the best way to digital marketing for Doctors in India. Viewers give priority to video content rather than text content.
In video medical issues can be explained better with visuals, graphics, and body posture. Doctors should create a valuable videos that should be informative for patients. Doctors and Physicians can have a live session with patients on any disease which should be valuable to viewers.
6 – Listing In Doctors Directory – There are many directories for Doctors like Practo, just dial, etc. which help Doctors increase their online visibility. Practo is a trusted platform by people who add value to digital marketing for Doctors in India.